MONTGOMERY COUNTY PUBLIC SCHOOLS * OFFICE OF INSTRUCTION AND PROGRAM DEVELOPMENT
Advocacy Is Focused Persuasion
The advocacy process
- What is the issue?
- What is the goal?
- What information is needed and where is it found?
- Who will help?
- Who will do what tasks?
- When must each task be done?
- Who are the decision makers and when and where are they available?
- What solutions can be proposed?
- What was the outcome in terms of the goal?
- What are the next steps?
Eight key questions for choosing an issue
- What is the importance of the issue to your PTA’s mission and goals, and how does it fit with other agendas?
- Is it consistent with PTA principles, previous work and vision?
- How will addressing this issue set the PTA up for future campaigns?
- Is the issue "winnable" and worthwhile? How will it benefit young people, schools and the community?
- What is the desired outcome? Who needs the change?
- Can the issue be made understandable to those without a stake in it?
- Is there a clear time frame and adequate resources?
- Is there a strong constituency base? Will there be enough buy-in from members?
Advocacy means lobbying decision makers in a letter or by phone
- Know who to write and where and when.
- Define your issue.
- Keep it simple.
- Illustrate your points with personal stories.
- Suggest what you want done.
- Keep a copy of your letter and any responses.
- Follow-up with a phone call.
- Write down your points before you call.
- Be courteous, knowledgeable, and brief.
- Keep a record of what was said.
- Follow up with a letter.
Advocacy is working together for change
Who do you turn to?
- Family, friends
- Co-workers, neighbors
- Groups that define you i.e., places of worship, clubs, sports team
- Your local PTA, state PTA, national PTA
What other allies could you have?
- League of Women Voters
- Chambers of commerce
- Professional organizations
For more information…
…. On advocacy, contact your local PTA.
Or contact: Maryland PTA
3121 St. Paul Street, Suite 25
Baltimore Maryland 21218
Phone: (410) 235-7290
Fax: (410) 235-0537
This document was adopted with permission from the National PTA.